All sales, promo and communication companies appeal to the mind’s automatic responses and choices, and these are always influenced by emotional impulses. This means that every business decision is actually conditioned by affection, nostalgia, desire, poignancy, enthusiasm, ambition, admiration, and many other feelings.
Music and sound are capable of connecting to and influencing the mind’s emotional side. Neuroscience has proven that the mind adapts to the sound frequencies it hears.
Sound is still a relatively unexplored territory in the business. Most companies are completely unaware of having “a sound of one’s own,” and of the nature of a Sound Logo’s effect, drawing power, and immediate impact upon an audience.
So, if you’re looking for a company sound track, an obvious choice might be original but generic music. By far, the most intelligent choice is to work on your clients’ emotions, with sounds that convey every single frame of your presentation.